Scope of Political Marketinghttp://www.political-marketing.net
Points to ponder: Building brands on Malaysian politicians.
What comes to mind if I mention the political brand of "Ibrahim Ali" or "Zulkifli Nordin"? We perceive them as being politicians with high integrity, one who steadfastly uphold a certain principle in life and politics, one that is not easily swayed by emotions nor pressure, come what it may, but one who is positively associated with championing an issue.
What comes to mind if I mention "Nizar Jamaluddin" political brand? It is a sure firebrand, but fast becoming a poster boy for political fiasco. Refer to his antics in Perak State Assembly and the recent Parliament House to know, if this politician can survive the positive branding on Malaysian politician and retain the present market share of voters loyalty.
Ehmm marketing consultant, anyone?
Posted on 26 June 2009