Nothing beats a good promotion, In marketing strategy, the closer your organisation represents the mass public, the more your organisation appeals to members of the public.
This coming Eid, I see the human factor behind Polis Di Raja Malaysia (PDRM) which is appealing indeed to members of the public. In the past , PDRM was always blamed and became scapegoat to opposition parties in Malaysia.
But today, in the the eve of Eid, Facebook users finally see the human factor behind PDRM. They are our kampong folks' or our neighbours' daughters, sons, sisters, brothers and parents. The police are one of us! And they forgo the Eid festive season leave to perform tour of duty to ensure Malaysians are safe and sound. Kudos to PDRM.
From KELAB PENYOKONG POLIS DIRAJA MALAYSIA
The writer would like to wish all Malaysian Muslims Eid Mubarak and May Allah Bless us.